Journal of Business Ethics By Julie Pirsch, Shruti Gupta, Stacy Landreth Grau 2006
Corporate Social Responsibility (CSR) programs are increasingly popular corporate marketing strategies. This paper argues that CSR programs can fall along a continuum between two endpoints: Institutionalized programs and Promotional programs. This classification is based on an exploratory study examining the variance [...]
Yes, If It Directly Affects Consumers’ Experience With the Brand, New Tuck Research Finds
AdAge By: Jackie Luan, Kusum L. Ailawadi May 24, 2011
Pepsi’s Refresh Project funded 238 ideas for improving communities. The company’s “human right to water” program pledged more than $15 million for safe water across the world. Walmart has pledged [...]
Source: Brighter Planet
This report from Brighter Planet both provides a benchmark for the status of employee sustainability programs in the US as they continue to evolve, and helps to inform their development by highlighting factors that contribute to their success.
A Gallup study estimates that more than $300 billion in productivity is squandered [...]
London, UK. 14 September 2011. The 2011 edition of the annual Carbon Disclosure Project (CDP) Global 5001 report, published today, which examines carbon reduction activities at the world’s largest public corporations, has found for the first time in the ten year history of the survey, that the majority have climate change actions embedded as [...]
The Personal Transformation Project (PTP) is a program that engages employees into Personal Transformation Practice at work and at home. PTP is comprised of small actions anytime, anywhere that are good for the employees, good for the organization, and good for our planet. PTP are simple voluntary commitments that express an individual’s values – in essence a healthy habit
There are three general focus areas for the Personal Transformation Project to be implemented at home and in the workplace:
My Health: Workplace Wellness Strategies
My Planet: Resource Efficiency Strategies
My Community: Community Involvement Strategies
The Personal Transformation Project is the first step – the Testing phase to start organizations on the path to the total transformation. Implemented as a Pilot project on a limited scale, it might become the easiest way to introduce the concepts of sustainability into the organizational culture.
Read the Brochure:
Personal
Transformation
Project
Continue reading Creating Competitive Advantage through Embedding Sustainability into Organizational Culture
This report is designed to help senior executives and decision-makers new to sustainability navigate the strategic decision-making process for managing their firm’s environmental impacts. It presents a high- level guide and suggests tools and additional resources for measuring and valuing environmental impacts.
The report is an extension of the Network for Business Sustainability’s systematic [...]
Corporate Responsibility, Market Valuation and Measuring the Financial and Non-Financial Performance of the Firm Source: European Alliance for CSR
Instead of asking does Corporate Responsibility (CR) improve business performance, this research focuses on how CR can improve business success. Specifically, the research shows how improving aspects of Environmental Social and Corporate Governance (ESG) can [...]
Business in the Community
This report examines the relationship between total shareholder return and the management of environmental and social impacts in 33 FTSE (Financial times share index) companies that have measured and managed their corporate responsibility through Business in the Community’s Corporate Responsibility Index (CR Index) in each of its six years. The [...]
UNGlobalCompact
June 22, 2010
Chief Executives Believe Overwhelmingly That Sustainability Has Become Critical to their Success, And Could Be Fully Embedded Into Core Business Within Ten Years
In spite of the recent economic downturn, an overwhelming majority of corporate CEOs – 93 percent – say that sustainability will be critical to the future success [...]
Forbes.com
March 29, 2011 CSR: An Undefined Concept With Multiple Consequences If CSR is about philanthropy—management will accordingly participate in sponsorship, PR and communications exercises because their objective is maximizing the return of investment in reputation building, not responsible and ethical business. Read More
