Sustainability 2.0 - Current trends at the confluence of social media and CSR

Source: Sustainable Life Media

SLM is proud to launch a high-impact, tailored version of our latest research report in collaboration with our partner, Zumer Interactive – Sustainability 2.0 – Current trends at the confluence of social media and CSR. Our goal for this report was to understand how the current intersection of social media [...]

August 26th, 2011 | Category: Marketing Knowledge | Leave a comment

AMERICANS VALUE HONESTY OVER PERFECTION IN ENVIRONMENTAL MARKETING

Coneinc.com

March 29, 2011 Americans continue to misunderstand phrases commonly used in environmental marketing and advertising, giving products a greater halo than they may deserve. At the same time, most Americans are willing to punish a company for using misleading claims. Of the 71 percent who will stop buying the product if they feel [...]

March 29th, 2011 | Category: Marketing Knowledge | Comments are closed

The new frontier in customer relationship management

IBM

March 29, 2011 Social CRM – the integration of social media with customer relationship management (CRM) strategies – is the next frontier for organizations that want to optimize the power of social interactions to get closer to customers

To find out, the IBM Institute for Business Value surveyed more than 1,000 consumers worldwide [...]

January 26th, 2011 | Tags: , , | Category: Marketing Knowledge | Comments are closed