My Community is a worksite community engagement program that promotes and supports the formation of partnerships with local Non-Governmental Organizations (NGO) to create social good and at the same time produce long term success for the business – a shared value.
To create a comprehensive plan for community engagement, we recommend to use our 10 steps planning process.
OUR 10 STEPS PLANNING PROCESS
- Establish “My Community” committee
- Assess philanthropic interests of the employees
- Develop mission statement, goals, and objectives
- Develop community outreach action plan
- Create budget, schedule, and accountability for the action plan
- Select incentives
- Communicate the program
- Implement the program
- Evaluate the program
- Modify the program (continuous quality assurance).
By choosing social issues to work with in the areas of strategic importance for the company operations, we make advancing social conditions a part of the corporate strategy. This way the business can apply its considerable resources, expertise, and insights to activities that benefit society and advance corporate objectives.
Typically, the more closely tied a social issue is to the company’s business, the greater the opportunity to leverage the firm’s resources and capabilities, and benefit society.
The best corporate citizenship initiatives involve far more than writing a check: They specify clear, measurable goals and track results over time.
The following metrics will help to establish a baseline for community engagement initiatives and track the progress.
METRICS
Funds donated to community
Funds donated to community causes chosen by employees
Number of hours of employee time paid for volunteer work
Costs contributed through cause-related marketing
Local jobs created
Perception of corporate ethical performance
Customer satisfaction survey scores
Community awards and accolades received
Improved image (survey)
Number of community complaints
